The wool market delivered to a mobile device.
An iPhone optimised solution to enable growers, buyers, etc. access to wool sale data.
Listing user definable reports with clean and greasy auction prices and technical data.
For example the grower can predefine an interest in wool within a specific technical range - micron, vm, yield basis etc. - and then collect and report the auction results for those lots.
For a transparent market, and instead of a "manipulated quote", the grower can list each individual lot and see the difference in price 'caused' by test data and broker indirect costs.
